The origin and the factory in one region
Vietnam is the world's second largest coffee exporter and the dominant robusta origin. Indonesia supplies distinctive arabicas and instant coffee capacity. Thailand has the most developed beverage co-packing base in ASEAN — retort, aseptic, hot-fill and canning lines that already serve global brands. For a private-label brand in the US, UK, EU or Australia, that combination means green bean, roasting, blending and filling can all sit inside one region.
Format by country
| Format | Best origin |
|---|---|
| Roasted whole bean and ground coffee | Vietnam, Indonesia |
| Instant and 3-in-1 coffee | Indonesia, Vietnam |
| RTD canned and bottled coffee/tea | Thailand |
| Tea bags and loose leaf | Vietnam, Indonesia, Thailand |
| Coffee concentrate and cold brew | Thailand |
Compliance before you sample
- USA: FDA food facility registration for the manufacturer, Prior Notice on each shipment, FSVP programme by the importer, FDA nutrition and labelling rules; acidified/low-acid canned beverages need a filed process
- EU/UK: HACCP, Regulation 1169/2011 labelling, mycotoxin (ochratoxin A) limits for coffee, pesticide MRLs
- Australia: FSANZ code compliance and country-of-origin labelling
Require BRCGS, FSSC 22000 or ISO 22000 certification from the co-packer. For organic or Fairtrade claims, the certificate must cover your specific product and the chain of custody.
Shelf life and stability
Do not accept a claimed shelf life. Run accelerated and real-time stability testing on the actual packaging you will ship in. Coffee oils, tea polyphenols and dairy-containing RTDs all age differently. Test at destination-market storage temperatures, and confirm oxygen barrier and one-way valve performance for roasted coffee.
Packaging decisions that drive cost
- Stand-up pouch vs tin vs bag-in-box for ground coffee
- Can vs PET vs glass for RTD, and the freight weight difference
- Nitrogen flushing and valve specification
- Local vs imported packaging materials — imported film can add weeks
MOQ and lead time
Roasted coffee private label commonly starts at 500–1,000 kg per SKU. RTD canning lines usually require a full production run of 20,000–50,000 units. Tea bagging can start lower, around 10,000–20,000 units. Lead times run 45–90 days including artwork approval and stability data.
How TUSKO runs a beverage programme
We shortlist certified co-packers, arrange samples and stability testing, review artwork against destination labelling rules, inspect production in country, and ship with the full food-safety document pack on one purchase order at a landed price.
Frequently Asked Questions
What is the minimum order for private label coffee from ASEAN?
Typically 500–1,000 kg per SKU for roasted and ground; instant and RTD formats require larger runs because of line changeovers.
Do I need FDA registration to import coffee to the USA?
The foreign manufacturer must be FDA-registered, Prior Notice must be filed per shipment, and as importer you must run an FSVP.
Can I get organic or Fairtrade certified product?
Yes, from certified operators in Vietnam, Indonesia and Thailand. Verify the certificate scope covers your SKU and the whole chain of custody.
How long does shelf-life testing take?
Accelerated data in 8–12 weeks; full real-time validation runs the length of the claimed shelf life, so start early and launch on accelerated data with real-time running in parallel.
Request a quote or estimate your costs with the landed cost calculator.